DitchTV, Television Evolved.
Channel surf the web to discover
the best online contents

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Art Direction / Design​ / UX • UI
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​​​ONE LINER BRIEF
“I made something cool, can you add some design to it?” – Ryan Andal, Founder, Head of Product at Secret location. 
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​THE IDEA
Web / iOS app that offers human-curated YouTube video playlists with simple gesture controls that let you surf through contents quickly and discover something interesting to watch. 
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THE BACKGROUND
Ryan had been thinking of an easier way to discover and watch online contents matched his interests. With tons of great videos available online, it’s often hard to know where to begin. What if I can flip through the videos quickly and look for what seems most interesting, just like how like watching cable TV channels?

​DitchTV started right there. 
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THE FEATURE
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DitchTV 
Everything you didn't know you wanted to watch
​Web URL: ditch.tv
  • Simple controls
    Flip left and right to see all the videos within the playlist. ​Flip up and down to move between different playlists.
  • Skip the intros
    ​    ​DitchTV jump to 30% into the video so you know what’re watching. Faster discovery to find what you really like while channel surfing.
  • Human curated lists
    Dedicated team to create inspiring list for the user to feature what’s new and trending.
Creative Elements
Simple minimum UI • Color spectrum • Retro modern 

Tech Highlights
  • YouTube contents aggregator
  • Finger gestured controls (iOS app)
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​THE OUTCOME
  • Official launch on October 2015 - Ditch.tv
  • Available for both iOS and Android market
  • Practice in agile methodology 
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​DOWNLOADS
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​ON SOCIAL​
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​AGENCY / Secret Location
CLIENTS / Secret Location
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​PROJECT GALLERY
DitchTV Teaser from Official Facebook
* Some images are sourced from:  DitchTV official Facebook 
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RELATED DOCUMENTS  (Password required to review)
User Flow  |  PDF (649Kb)
Design v2.8  |  Marvel
Design v3.1  |  Marvel

© COPYRIGHT 2021 ASHLEY CHOI