Pop Evil VR

Immersive VR music video
featuring the band 'Pop Evil'
to Take It All

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Art Direction / Design / UI

360 VR Teaser from Secret Location on YouTube

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ONE LINER BRIEF
Upon the launch of new music social platform ‘Floodlight’, create an immersive VR concert experience for fans

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THE IDEA
VR music video app, featuring the live performance of Pop Evil’s ‘Take It All’ from Aftershock Rock Festival

Close-up shot from the footage

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THE PLAN
Two 360 3D Rigs with GoPro + 5 GoPro Stereo Mounts on the stage
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Capture the interesting scenes that fans are only able to access in VR space, such as:

On the stage along the band members
Look down the crowd from the stage
Close-up shots of the band members

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Combine multiple perspectives and angles into a singled fractured scene, embracing the rhythm and tempo of the song, as well as the spirit of the rock festival

Initial mock up for combining scenes

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THE STORY
You find yourself in the middle of the Pop Evil’s concert stage at the Aftershock Rock Festival. Leigh Kakaty, the lead singer of the band, starts calling out their fans and the crowd responses. The band plays their popular hit ‘Take It All’, and you take part in the scene jamming out like everyone else. Make sure you look all around as you enjoy the performance. Don’t miss the additional videos popping in and out at the key moments.

Creative Elements
Live performance • Multiple perspectives • Modern vintage look

Tech Highlights

Shoot on-site live performance for VR contents
(Only one chance to shoot)
Stitching the multiple footages into the 360 environment

Early visual test video by Steve Miller, Motiongrapher

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THE OUTCOME

Successful launch via
Pop Evil’s Floodlight site
Official Pop Evil VR kit to purchase: A custom-designed cardboard viewer, VR app (Free to download), the exclusive tour T-shirt, and the autographed album.

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DOWNLOADS